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Crawl, Walk, Run: Containers for Leaders (Beyond Just the Tech)

Aerial view of a cargo ship with colorful containers sailing in deep blue water, creating a trail. A small tugboat escorts the ship.

Why This Matters


Every few years, technology gives us a step-change — not a trend, not a fad, but a new baseline for how modern organizations operate.

Containers are that baseline today.



They aren’t new. They aren’t risky. They aren’t experimental.

Their lineage goes back 40+ years — UNIX chroot in 1979, Linux containers in 2008, Docker in 2013 — and Kubernetes plus Azure Kubernetes Service (AKS) have turned them into a production-ready foundation used by nearly every digital-first company today.


For leaders, it comes down to four things:

speed, consistency, portability, and resilience.


If cloud VMs standardized infrastructure, then:

Containers standardize the application package, and

Kubernetes standardizes how that package runs at scale


This is the next chapter of operational maturity — the one that unlocks everything else.



The Crawl, Walk, Run Journey



Crawl — Build Clarity, Confidence, and Culture


Start by creating a shared language.

A container is simply a lightweight, isolated package containing your app and its dependencies. It runs the same way everywhere — laptop, cloud, edge.


Unlike VMs, containers share the host OS kernel.

This isn’t just efficiency; it’s operational simplicity.


Empower developers and platform engineers to up-skill faster with AI-driven tools like GitHub Copilot.


Normalize the history. Containers aren’t a disruption — they’re an evolution.

Use the cloud VM analogy leaders already understand:


Containers don’t change your application — they change how you package and run it.


Introduce OCI Early


The Open Container Initiative (OCI) is what makes containers portable and vendor-neutral. It defines:

• Image Specification

• Runtime Specification

• Distribution Specification


OCI is the USB standard of containers: build an image once, run it anywhere Kubernetes runs.


A Quick Win to Build Momentum


Pick a small service.

Containerize it.

Push it to Azure Container Registry.

Deploy it to Azure Container Apps.


Celebrate the win — visibly. Momentum is a leadership tool.


Training & Community

• Microsoft Learn: Introduction to Containers

• CNCF Chapters for practical, community-driven learning



Walk — Operationalize and Widen the Circle


This is where Kubernetes enters the picture — but don’t overcomplicate it. Let AKS manage the control plane and focus your energy on application consistency, not infrastructure plumbing.


Key priorities at this stage:

• Define OCI-compliant image standards

• Enforce runtime guardrails (RBAC, resource limits, network policies)

• Document a “golden path” for developers



A white ladder leads to a cloud shape on a turquoise background, creating a whimsical and surreal atmosphere.

Bring suppliers and partners along — using a story they already lived


During our cloud VM transformation, we faced the exact same resistance we see with containers today.


Teams weren’t sure what needed to change.

Suppliers insisted their software only ran on “physical servers.”

Partners sent dependency matrices longer than some design docs.

Security wanted clarity before greenlighting anything.

Everyone hesitated — waiting for someone else to take the first step.


And yet, everything shifted with one simple realization:


The workload didn’t change — the hosting model did.


When people understood that:

• The OS was still the OS

• Security controls still applied

• Support contracts didn’t break

• Applications didn’t need rewriting


…fear evaporated. Confidence grew. Adoption took off.


Containers follow this story almost perfectly.


We package differently,

we run more consistently,

we operate at higher velocity,

but the core workload logic stays the same.


When teams and suppliers understand this, adoption accelerates.


For containers today:

Artifact: OCI image

Runtime: Kubernetes API

Hosting: AKS


Providing clear onboarding kits makes this transition even smoother.


Certifications to Build Confidence

• KCNA

• CKA

• CKAD



Run — Scale, Govern, and Modernize


Now you’re not just running Kubernetes — you’re treating AKS as a product.


Focus on:

• Multiple node pools

• Autoscaling

• Policy-as-code

• Observability

• Cost transparency

• Integrated identity (Entra ID)

• Deep diagnostics (Azure Monitor)


Modernization becomes strategic:

Replatform for quick wins

Refactor when the ROI is clear

Rearchitect when agility demands it


Start with Linux-based images — the ecosystem (and AKS itself) assumes Linux first.



Why Leaders Love This Approach

Speed: Faster releases, fewer deployment surprises

Resilience: Self-healing workloads, managed upgrades

Portability: OCI standards eliminate lock-in fears

Partner alignment: A shared, standardized operating model


KPIs That Actually Matter

• Lead time for changes → Target 30–50% improvement

• Change failure rate → Reduced through progressive delivery

• Cost visibility → Per service, per node pool, per pod



Next Steps

1. Start with one pilot service.

2. Align teams and suppliers to OCI standards.

3. Upskill with Microsoft Learn and CNCF certifications.

4. Join your local CNCF chapter — community accelerates everything.



Quick Links


Author

Kevin Evans - Cloud Native Leader

 
 
 

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